In the mad rush to demonstrate to the outside world that “yes, we can” and yes, we also do, many companies seem to overlook what could, and should be their first sustainability quick win: internal procedures and employee engagement.

Demands on supply chain, and even clients, to abide by a set of rules that have not yet been integrated internally smacks of the type of greenwashing that should have stakeholders running for the hills. For sustainability strategies to be coherent and credible, they must not exist in isolation from the business, but be reflected throughout it, implemented in conjunction with…


Securing stakeholder involvement and feedback is an essential part of strategy development: Suppliers, Clients, Employees, Community. What should we consider when consulting the most important stakeholder groups for destinations?

Click on this link for an article that I wrote for the GDS-Movement blog that applies to solid strategy development for sustainable destinations and event managers alike.


As with many business types, an Event Management Agency demonstrates its competitive value through a singular touch of sparkle generated by its own mix of quality services — solid customer service, strong negotiation skills, fast and efficient coordination, sound communication, marketing, up to date technology, secure finances and above all, a good choice of well managed suppliers.

This last component is crucial when evaluating sustainable performance; for the events industry, organisers operating without knowledge of the extent of sustainable and ethical practices in their supply chain cannot truly proclaim to understand the full environmental, social and economic impact of the…


SEE Network Spain is a relatively new Event Management Agency based in Barcelona, but dont let that shiny veneer fool you. Their combined knowledge, international network and bold determination to make a fresh (and sustainable) mark in an industry that is suffering its worst ever crisis signals their grit for the long haul.

For SEE Network the sustainability journey begins with the Barcelona Biosphere (Adhesión); a first step towards sustainability certification and an opportunity to join a community of city-wide tourism suppliers who are demonstrating commitment to reduce the negative impacts of their businesses, as well as enhance their influence…

Rebecca Johnson

Rebecca is a Sustainability Consultant, Trainer and Auditor specialising in Tourism and Events

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